Introduction to Search Engine Optimization
This short course covers the essential SEO (search engine optimization) techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business and earning websites can attract new customers.
You’ll learn about the core search engine optimization techniques for any website, including keyword research, writing optimized content, getting web pages indexed by search engines, and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns learn about ‘link popularity’ and how to develop an effective link-building strategy, and briefly review the role of Google Ads and Google Analytics as part of a search marketing strategy.
OutcomesBy the end of this course, you should be able to:
- Describe the main search engine optimization techniques for business and earning websites.
- Discuss the process of effective SEO, including keyword research, writing optimized content, getting web pages indexed by search engines, and tracking the outcomes
- Gain access to online jobs and in thelocal market to help implement successful SEO campaigns
- Discuss ‘link popularity’ and why it is an important part of the optimization process
- Look at ways to develop an effective link building program
- Identify ways Google Ads and Google Analytics can be used as part of a search marketing strategy.
For a beginner’s introduction to SEO (3 hours)
- Why every business needs SEO and how SEO can boost ROI
- How SEO can benefit your business: 3 main areas
- The fundamentals of how search engines function
- What is PageRank and its place in today’s SEO
- White-hat vs. blackhat SEO
- Google’s most significant and latest algorithm changes
- How to rank #1 on Google
- The 4-step SEO process
KEYWORD RESEARCH (3 hours)
- What is keyword research and why is it important
- How to identify buyer personas
- 4 types of keywords to target and prioritize
- How to conduct user intent based keyword research
- How to evaluate keyword competitiveness
- Recommended keyword research tools to expand your keyword list
- Advanced keyword research techniques
ON-SITE OPTIMIZATION (3 hours)
- What is on-page optimization and why is it important?
- On-page SEO cheat sheet
- Title tags: Best practices
- Domain and URL: Best practices
- Meta description: Best practices
- Site Audit
- SEO Competitive Analysis & Research
- Image optimization: Best practices
- How to rank on Youtube and video optimization
- Content creation: Best practices
- Site architecture: Best practices
- Design and UX: Best practices
- Mobile optimization and common mistakes to avoid
- Accessibility for search engine spiders
OFF-SITE OPTIMIZATION (3 hours)
- Why use links?
- Anatomy of a quality backlink
- 3 major off-page SEO ranking factors
- Social media signals
- What to do if you receive a search engine penalty from Google
- How to fix a search engine penalty
- 7 effective link building strategies
- How to do effective email outreach
- 5-step link building process (with template)
- Hands-on Link Building
Local & International SEO, Reporting, and PPC (3 hours)
- Google Local search ranking factors
- Ways to target your site multi-regionally
- Info graphics and marketing
- Using the rel=”alternate” hreflang tag
- Managing an SEO team
- Google Webmaster Tools
- SEO reporting & how to measure success
Advanced SEO
- Keyword Usage
- TF-IDF
- Synonyms and variants
- Page Segmentation
- Semantic Distance and Term Relationships
- Co-occurrence and Phrase Based Indexing
- Entity Salience
Final Project: (3 hours)
- WordPress and HTML Training
- Video Editing and Optimization for YouTube and Google
- Image editing and Optimization
- Content Writing
- SEO Proposal
- SEO Site Audit Report
- Google Analytics Report
- SEO Link-Building report
- Ranking Report
- Practice on Real Project
- 5 Lectures on Online Earning Methods
Trainers Profile
Mr. M. Naeem Akhtar
Mr. M. Naeem Akhtar is a renowned visionary Entrepreneur and a reputable Digital Marketing Consultant based in Lahore. With more than 15 years of experience in the Digital Media Domain, he has enjoyed a fair share of his personal and professional success, alongside serving some of the very well-known businesses, NGOs, and professional forums in Pakistan through his expertise.
Undoubtedly Mr. M. Naeem Akhtar has earned the honor of inspiring a lot of people to make Digital Media as a career through his work and training skills and has spread the awareness of Digital Marketing and its impact in today’s digital era. By doing so he has trained and produced some of the very best Digital Marketing professionals in Pakistan.
Mr. Naeem Akhtar has also earned a pronounced repute in delivering Training seminars and webinars on SEO, SMO, and digital marketing in all major cities across Pakistan and online with unparalleled participation each time.
Holding Dual Master Degrees in Computer Science & Business Marketing from The Punjab University, almost two decades of experience, and his ability to inspire others, Mr. M. Naeem Akhtar is often recognized as “Chronicle of a common man’s success” by his peers and co-worker
