SEO and Google Ads


  • The digital marketing landscape is constantly evolving, making it essential for professionals to stay updated with the latest tools, techniques, and best practices. Our SEO and Google Ads Two Months Training Certificate is designed to provide comprehensive, in-depth knowledge and practical skills necessary to excel in these crucial areas of digital marketing. This certificate is designed to provide you with a comprehensive understanding of Search Engine Optimization (SEO) and Google Ads. Whether you are a beginner or looking to enhance your existing skills, this course will equip you with the knowledge and tools to improve your online presence and drive traffic to your website.

     

Session 1: Introduction to SEO 

  • Session Duration: 2 hours
  • What is SEO?
  • Importance of SEO in digital marketing
  • Overview of search engines and how they work
  • Key components of SEO: On-page, Off-page, and Technical SEO

 

Session 2: On-Page SEO 

  • Session Duration: 2 hours
  • Keyword research and selection
  • Content optimization: Title tags, Meta descriptions, and Header tags
  • URL structure and best practices
  • Image optimization and ALT tags
  • Internal linking strategies

 

Session 3: Off-Page SEO

  • Session Duration: 2 hours
  • Backlink building strategies
  • Social signals and their impact on SEO
  • Guest blogging and content outreach
  • Monitoring and analyzing backlinks

 

Session 4: Technical SEO

  • Session Duration: 2 hours
  • Website speed optimization
  • Mobile-friendliness and responsive design
  • XML sitemaps and robots.txt
  • Structured data and schema markup
  • Fixing crawl errors and broken links

 

Session 5: Introduction to Google Ads

  • Session Duration: 2 hours
  • Overview of Google Ads
  • Understanding Google Ads auction and quality score
  • Setting up a Google Ads account
  • Types of Google Ads campaigns

Session 6: Creating Effective Google Ads Campaigns

  • Session Duration: 2 hours
  • Keyword research for Google Ads
  • Writing compelling ad copy
  • Setting up ad groups and targeting options
  • Budgeting and bidding strategies

 

Session 7: Measuring and Analyzing Performance

  • Session Duration: 2 hours
  • Using Google Analytics for SEO and Google Ads
  • Key metrics to track: Impressions, Clicks, CTR, Conversion rate
  • A/B testing and optimizing ads
  • Generating reports and insights

 

Session 8: Advanced Google Ads Techniques

  • Session Duration: 2 hours
  • Remarketing and retargeting strategies
  • Dynamic search ads and shopping campaigns
  • Display Network and video ads
  • Optimizing for conversions and ROI

Mr. Syed Ali Hussain Bukhari

Ali Bukhari is a seasoned digital marketing expert with 13 years of experience in the field of Marketing. Their passion for digital marketing stems from a deep understanding of how it can transform businesses and drive meaningful results. He has a proven track record of developing and executing successful digital marketing strategies for a diverse range of clients across industries. He is also running his own marketing agency and successfully handling his digital marketing communications consultancy services.

Course Teacher