This intensive 36-hour onsite training program equips beginners with real-world digital marketing skills and AI-powered tools. Delivered over 4 weeks (3 sessions/week, 3 hours each), learners will master core marketing concepts, SEO, content creation, paid ads, email marketing, and analytics — all enhanced with AI tools. The program culminates in a complete freelance-ready portfolio and marketing strategy presentation.
Here are the key objectives behind offering a digital marketing certificate:
1. Understand digital marketing fundamentals, funnels, and AI’s role in modern campaigns.
2. Conduct market research, build buyer personas, and create SEO-optimized content using AI tools.
3. Plan and execute social media strategies, paid Meta ads, email campaigns, and analyze performance via GA4. Build a freelance portfolio and present a complete marketing strategy.
Session – 1
IThe Digital Marketing Landscape in 2025: Digital Marketing (What, Why & How); Funnels, Touchpoints, and Personas with real-life examples; How AI fits into modern marketing (Quick demo: ChatGPT for copy & ideas)
Session - 2
Market Research + Audience Insights: Simple market research using ChatGPT, AnswerThePublic, and Google Trends; Building beginner-friendly buyer personas (manual + AI-assisted)
Session – 3
Content & Website Essentials: Introduction to website types; WordPress basics (or Shopify); AI-powered web builders (Durable AI or Hostinger Builder); Hands-on: Create a basic 1-page portfolio site
Session – 4
SEO Fundamentals: On-page SEO (titles, keywords, headings); Intro to Technical SEO (site speed, mobile optimization); Tools: RankMath or Yoast + ChatGPT for keywords
Session - 5
AI for Content Writing & Design: Writing a blog post using ChatGPT; Canva Magic for visuals & social posts; Create first blog + social post + thumbnail; Content Calendar Basics (Notion or Excel)
Session - 6
Social Media Strategy + Organic Growth: Platform Overview (Instagram, Facebook, LinkedIn); AI-powered content planning; Writing captions and hashtags with ChatGPT; Bonus: What makes content go viral?
Session - 7
Introduction to Paid Ads (Meta Only): Basics of Paid Ads; Meta Ads (FB + Insta) – Audience + Budget; Tools: ChatGPT for ad copy + AdCreative.ai for creatives; Hands-on: Set up mock ad
Session - 8
Email Marketing + Lead Generation: What is email marketing & why it matters; Tools: Mailchimp/Sender.net walkthrough; Write 1 welcome email + 1 promotional email using ChatGPT; Simple lead magnet ideas for freelancers and businesses
I’m a Marketing & Brand Strategist with 15+ years of experience across FMCG, real estate, and digital marketing. My focus is on helping businesses grow by building strong brands, launching impactful campaigns, and driving measurable results.I’ve had the privilege to work on leading brands like Gillette, Pantene, Sooper, and Kernel Pop — delivering campaigns that boosted visibility, engagement, and revenue. At The Brand Partnership, I led multi-channel marketing initiatives that increased client engagement by 25% and sustained growth year after year.Known for blending strategy with creativity, I specialize in brand positioning, go-to-market planning, and digital transformation. I thrive in fast-paced environments and enjoy collaborating with teams and stakeholders to deliver results that matter.Passionate about creating meaningful impact, I’m always looking to connect with organizations and leaders who want to take their brand and business growth to the next level